Most deals aren't lost to a rival. They're lost to silence. Pulse does the homework on every prospect, writes emails that sound like you on a good day, and never lets a promising conversation go quiet.
Most CRMs record what you did. Pulse does the next thing for you, and every step feeds the one after it.
Your next customer probably looks a lot like your best one. Pulse finds the lookalikes and checks them against Companies House, so you never chase a company that doesn't really exist.
→People can tell in one line whether you've done your homework. Pulse does an evening's worth in about a minute, with a source for every claim.
→The best email reads like it took you twenty minutes. Pulse writes it in seconds, in your voice, and sends it from your own address. One at a time, or fifty with Auto play.
→The money is in the follow-up, and the follow-up is exactly what busy people forget. Pulse remembers, even when the app is closed.
↻Not screenshots: live recreations of the real product. This is what it actually does.
Writing one good email is easy. It's the twentieth one, on a Tuesday afternoon, that never gets written. Auto play writes them for you: it picks the right prospects, checks their addresses actually work, writes every email individually (no templates, no fill-in-the-blanks) and sends each one from your own mailbox while you watch.
It's also more careful than you would be in a hurry: never more than 2 people per company, nobody who has already replied, no shared inboxes, and no company you've contacted recently. Because nothing kills a deal faster than looking like a machine.
People decide in the first line whether you've bothered to understand them. The researcher makes sure you always have. Point it at a company and a minute later you know what they do, what's changed lately, who decides, what's probably hurting them, and the angle worth opening with. All of it read through the lens of what you sell.
And you stay in charge. Nothing saves itself: every fact arrives as a suggestion for you to accept, with a source link on every claim, so you never repeat something you can't back up. Old research stays on file, free to reopen.
Nobody replies to an email because it was sent. They reply because it feels like a person wrote it, just for them. So Pulse lets you pick the voice and the argument separately: 16 combinations out of the box, plus styles you invent yourself ("blunt northern engineer, zero fluff" is a real one).
It knows your business from your Knowledge Base, and theirs from the research. Pricing is never mentioned unless you tick it, so nobody blurts out a number too early. And one house rule is enforced in actual code: no em-dashes, ever. Nothing you send smells like AI. (You'll notice this page keeps the same rule.)
Most deals don't end with a no. They end with nothing. Pulse listens to what comes back and treats each answer differently: a reply stops everything instantly, a bounce protects your list, and an out-of-office gets properly read. Pulse finds the return date and books your follow-up for the day after they're back, because the first day back is inbox triage. Day two gets read.
Anyone going quiet gets surfaced before they go cold. Follow-ups land in the same conversation as a Re:, say something new instead of "just bumping this", and go out from your own mailbox even when Pulse is closed.
Your sender reputation is like a credit score: slow to earn, easy to wreck, invisible until it's gone. So when a guessed address bounces, Pulse learns from it. If that email format has never once worked at that company, every similar guess is held back before it can bounce too. If the format has worked for others, Pulse concludes that one person probably left, and lets you carry on.
What that means for you: you stay out of spam folders without ever thinking about it. Every skipped recipient comes with a plain-English reason, and one promise holds across the whole product: nobody is ever chased by two systems at once. Inbound is guarded too. Leads from cards and web forms wait for your approval, so a spammed form can't flood your pipeline.
Your card is a live page at pulse-crm.co.uk/card/you, behind a QR code or an NFC tap card. A paper card ends up in a drawer. This one keeps working after you've left the room: people save your details, book a meeting on your calendar, watch your video, or leave their number, which lands in your pipeline as a lead, once you approve it.
Better still, one card can make 8 different first impressions. Each audience gets its own pitch, its own printable QR code and its own numbers, so you know which trade show actually paid for itself. And when another Pulse user scans you, both CRMs update: two taps and you're in each other's pipeline.
Six connected tools that turn "we should find more customers" into actual names and next steps, each one grounded in what your CRM already knows works.
Your best customers are the best brief. Pick one and Pulse finds companies like them, verified against Companies House so they're real, trading and reachable. And if it keeps suggesting one you keep ignoring, it politely says so: "Suggested 4×, keeps coming up."
Opinion is who you think buys from you. Evidence is who actually replied. Pulse builds your ideal customer from your real wins and losses, tells you how confident it is, and quietly uses it to sharpen every search.
Where should you fish next? Pulse starts from where you've already caught: your real reply rates by industry, then suggests the adjacent waters. One tap and the new industry is set up, ready to prospect.
Finding the company is easy. Finding the person who can say yes is the job. Pulse names them, explains why they matter, and gets their email either free (from patterns your existing contacts already prove) or verified via Hunter, with the cost written on the button.
The scariest sentence in sales is "we already use something". Pulse turns your rivals into battlecards: what to say, what to probe, how to answer "they're cheaper". It even spots which of your prospects use them, and it never names the rival in an email.
Your buyers already gather somewhere: a Facebook group, a subreddit. Pulse finds those rooms, scores how well they fit, reads each group's house rules, and drafts posts that make you useful there rather than annoying.
The AI writers stay switched off until your Knowledge Base exists, because a generic cold email is worse than none. Ten minutes of setup, and everything downstream sounds like you.
The AI's only source of truth about your business. Paste your website address and Pulse drafts it for you: it reads your site, proposes your brief, products and target sectors, shows every page it read, and saves nothing until you approve it. Every business starts with a blank page, so nobody else's words ever leak into yours.
Up to 8 per team. Describe a voice in plain words ("dry humour, allergic to buzzwords") and AI turns it into a reusable style. Every send is tagged, so a chart shows which voice actually wins replies.
Your business, your labels. Pipelines, industries, products and up to 20 custom fields per record, all stored safely and matched up automatically when you import a CSV.
Paste one line into WordPress, Squarespace, Wix or any site, and enquiries flow straight into Pulse with the page they came from. Nothing enters your pipeline until you approve it, and the spam traps are built in.
A REST API for contacts and companies, plus signed webhooks the moment an enquiry or contact lands. Wire Pulse into whatever you already run. Pro
One workspace, one Knowledge Base, shared favourites, and every scheduled send clearly badged with whose mailbox it goes from. Up to 10 seats on Pro, for one price.
Card leads and web enquiries wait in a review queue. A spammed form can never flood your pipeline.
"5 credits", "1 credit", "Save (free)", on the button before you press it. Cached results and replays of past research: no credits used, and a failed run refunds itself.
Research briefs, competitor profiles and website drafts all ship a clickable source list.
Sequences, campaigns and follow-ups check each other's coverage. One person, one thread.
Anyone who replies exits every sequence instantly and is never emailed by it again.
Connect Gmail, Microsoft 365 or any IMAP/SMTP mailbox, so replies land where you already work.
Start free and see what it does for you. Upgrade when you're using it in anger. Pro is priced per organisation, so the whole team comes with you.
The same AI as Pro: research, personalised emails, the lot. No card details needed.
400 AI credits a month, plus up to 10 users and room for 5,000 companies.
Every AI action has a fixed price, set by what it costs to run. It is printed on the button before you press it.
Personalised email · follow-up · campaign template · social post · writing style · card copy
Live-web company research · key contacts · Knowledge Base draft · positioning report · expo shortlist
Similar companies 2 · ideal-customer persona 2 · suggest competitors 3 · by industry 6 · explore industries 6 · competitor battlecard 7 · social groups 8 · AI contact ranking 8
Finds the expos, meetups and groups your buyers actually attend, searching the web when the shared catalogue is thin
Research a company, find its key contacts and write the email: 11 credits. Free covers about nine of those cycles a month, Pro about thirty-six. Cached results are free, and a failed run gives its credits back.
Pulse covers the AI within your plan's credits, or bring your own Claude / Hunter keys and run without limits.
Type it in and we'll take you straight to your free gift.
Yes. The free plan is free forever and includes the same AI as Pro: 100 AI credits a month (a full company research run is 5 credits, a personalised email is 1), room for 500 companies, up to 3 team members, a smart QR business card and 1 website enquiry form. No card details needed.
£20 per month per organisation, not per seat. That includes 400 AI credits a month, room for 5,000 companies, up to 10 team members, unlimited enquiry forms, and API access with signed webhooks.
Every AI action in Pulse costs a fixed number of credits from a monthly pool, priced by what it actually costs to run: a personalised email or follow-up is 1 credit, a full live-web company research run or a key-contacts search is 5, discovery tools such as similar companies (2), competitor battlecards (7) or social group finding (8) sit in between, and the Where to be event finder is 15. Free includes 100 credits a month, Pro 400. The cost is shown on every button before you press it, cached results are free, and if a run fails the credits come straight back. Bring your own Claude API key and the meter stops applying.
Most CRMs record your outreach; Pulse does it. It researches every prospect on the live web through the lens of what you sell, writes each email individually in your voice, sends batches of 5-50 from your own mailbox, and parses out-of-office replies for return dates so the chase lands the day after someone is back.
Yes. Connect Gmail, Microsoft 365 or any IMAP/SMTP mailbox. Every email sends from your own address, follow-ups thread into the same conversation, and scheduled sends go out even with Pulse closed.
Small B2B teams of roughly 1 to 10 people who sell by talking to people: founders, consultancies, agencies, and engineering or industrial services firms. Company discovery is verified against Companies House, which makes it especially strong for UK businesses, but it works anywhere.
Set up in about ten minutes: paste your website, and Pulse drafts your Knowledge Base for you.